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Sunday, November 16, 2008

How to write a powerful blog and grab your audience’s attention?

Blog Design

Why blogging is adjudged as "citizens' journalism"? Simply because the blog should follow journalistic approach. What is expected in a journalistic approach? Two important elements. The first element is that a powerful blog should have good blog content. The other element is that it should have effective and efficient marketing. This post will concentrate only on the first element. The other element will be covered in part - 2
Blog Content: Make it Powerful
What do you mean by good blog content? Good blog content is:
Whenever your audience access any one of your articles or posts, he should develop an urge to read the same. You can achieve these qualities by fulfilling the following requirements:
1) Title of post or article: Your blog title should represent your blog content clearly. It should communicate what exactly the post is about.
2) Opening sentence / paragraph: The opening sentence should grab the attention of audience and hook your audiences into your blog.
3) An intriguing question: The opening sentence can be question. People call this as twitter. Answering the question will result in a blog.
4) Keep the topic current and timely
5) How to provide confidence? Your post or article should act as an ambassador for the views expressed. It should promote confidence and understanding. It should meet out the common goal,
6) Explain with a story: Any hard-to-understand concepts can be explained with a story.
7) Target audience: Check whether the post or article is precisely relevant to your target audience. If the blog content is not audience oriented it will not reach to its target.
8) Format: Format your post or article with adequate paragraphs. Have a paragraph for each concept or point. Each concept should have sub-title. Decorate your post or article with adequate graphics or picture. Leave adequate white space between lines. Mark page numbers, section numbers, and have serial number and title for each picture and / or table. Highlight important lines or passages to show their importance.
9) Spelling and Grammar: Take utmost care to employ correct spelling and grammar. Make the blog content submitted to search engine optimization

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